On August 5-6, 2010, New Look launched its first annual World Leadership Conference in Atlanta, Georgia. Over 2,700 supporters joined New Look for an unprecedented moment to celebrate the power and accomplishments of global youth leaders and their adult supporters. New Look leaders effectively trained 600 youth during the Powered By Service day on August 5th. Those 600 youth were then New Look’s honored guests at the World Leadership Awards gala on August 6th and were joined by celebrities, athletes, artists, politicians, activists and leaders of industry. Over 60 corporate sponsors supported the events surrounding the World Leadership Awards, demonstrating their commitment to youth as the leaders of today and tomorrow.